Keep It Simple also consists of “Make Your Choice — Life and Death Education Hub”. Through selling life-and-death-related books and organizing a wide range of activities, the hub hopes to provide the public with more source of practical life and death education knowledge, thus encourages them to “learn from death to live fully”. 

In order to promote life and death education, the hub cooperates closely with NGOs, churches, and schools to host activities or professional trainings, reaching out to communities from different backgrounds or classes, popularising life and death issues, and awakening everyone to reflect about "birth, aging, illness and death" related issues. 

Through organizing internship programs and cooperating with tertiary courses, the Enterprise has also created internship and employment opportunities for more than 50 youths and young olds, encouraging them to reflect on the value of life through work.