"Mamapai" gathers a group of women who have passion for handicrafts and are interested in developing a career with their craft skills. Through regular meetings, skills training in sales and coaching, women can gradually discover and unleash their abilities, and also adopt "handicrafts" as a means to connect with the disadvantaged groups in the community to attain social integration. The scheme also aims to encourage women to re-enter the workplace by having flexible working hours, facilitating them to have a balance between the needs of family care and employment.